Joining a team in the midst of a major digital transformation and being asked to tackle an already overdue content strategy is not an easy first assignment, but that’s exactly what Ben did. He immediately started untangling the complex ‘ball of yard’ that was our legacy content structure and worked closely with stakeholders across our marketing units and North American operations to lay a solid framework and action plan for moving forward (insights-driven, SEO-focused, user-centric)—exactly what we needed him to do!