Ben is a skilled and experienced content strategist. He joined our Customer Experience team to lead the content strategy for our candidate attraction site, and made a positive impact.

Ben began by conducting a thorough analysis of the competition. He then collaborated with our Insights lead and the Research agency to understand our site’s core communication pillars. This work helped him develop an insightful and actionable framework for the content strategy.

Ben then worked with four business units to help populate the content, tagging, etc. His work has enabled an improvement in the site’s SEO and helped increase the number of qualified leads that we are generating.